Project context
We attended the annual ICEX forum at IFEMA Madrid to analyze the direction of global value chains and European cohesion. The conclusions were clear: European competitiveness must be based on design, innovation, and differentiated quality.
Work carried out
In this context, we reaffirm the strategic potential of the Maghreb (Algeria, Morocco, Mauritania, and Tunisia). These markets represent a high-value opportunity horizon for Spanish companies.
Value delivered
Thanks to Pablo Ballesteros and Pablo Fuertes for their excellent analysis.
The result was an operationally focused project designed to generate real opportunities, reduce uncertainty and support companies throughout their internationalisation process.